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BLOGGER AND THE BRAND
Building Relationships Between

Next Event:
12 February, 2018
@ TBA

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Blogger and the Brand is a unique experiential series designed to better communicate, educate and craft stronger relationships amongst socialites bloggers, influencers (collectively referred to as bloggers) and fashion / beauty brands on the importance of their roles in the modern social ecosystem. In creating an environment where bloggers and brands can learn the latest on larger strategies and smaller preferences at play in these relationships, Blogger and the Brand bridges fashion, fun and friendship. Bloggers attend the event for the opportunities to network with other bloggers to understand how to better grow from peers at various stages and to meet brands that retail and distribute in their locality. Similarly, brands come to better understand the wider view of bloggers in their locality for collaboration opportunities and the latest best practices industry leaders leverage for their blogger relationships.

Blogger and the Brand is a unique experiential series designed to better communicate, educate and craft stronger relationships amongst socialites bloggers, influencers (collectively referred to as bloggers) and fashion / beauty brands on the importance of their roles in the modern social ecosystem. The event is attended by:

Bloggers, ranging from the very established to those just starting out, who are looking to build new relationships with industry peers and other brands.

Brands, typically below five years old, who are looking to build new relationships with influencers and learn from their industry peers as to successful marketing tactics for growth.

Media, ranging from small to large publications, interested in sharing the latest insights from panelists and others in attendance.

01
ABOUT
02
SERIES

The original concept behind Blogger and the Brand Womens was a small influencer networking event that brought together small fashion houses with local bloggers to help further overall growth. This event has expanded to now be focused on educating about opportunities to work together more intrinsically as the new social ecosystem thrives on collaborative engagement.

Blogger and the Brand Mens’ is the third extension of the original concept, focused more on the rapidly growing menswear industry and the impact and evolution of male influencers on this space overall.

Blogger and the Brand Shop was the first extension of the original concept, an event series built to show that influencers can drive brand engagement and direct sales, both online and offline. Vera Bradley’s SOHO flagship became the first venue of Blogger and the Brand Shop, where seven influencers collaborated to promote an exclusive shopping event for their audience and brand enthusiasts.

03
News & Updates
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Select Panelists

FEBRUARY 2016

KIM WESTWOOD

Kim Westwood is the Founder and Managing Partner of Shopping Links, an Australian influencer marketing platform that seeks to create genuine relationships with bloggers and brands by allowing them to effectively communicate their interests in varied collaborations.

SEPTEMBER 2016

ROSA HEYMAN

Rosa Heyman is presently the Social Media Editor at Marie Claire, a young communications professional with an avid passion for challenging conventional wisdom. She shared her expertise with pushing those around her to see her value and create new opportunities.

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GALLERY